In 1952, Sydney Evershed the chairman of Marstons, Evershed and Thompson, announced “We are now marketing our best pale ale under the name Pedigree Pale Ale™, because it is descended from a long line of famous brews and is really a thoroughbred brew”.
A thoroughbred it is, Marston’s Pedigree™ is still brewed the best way known to Master Brewer’s using Burton well water, the unions system and with a passion for the result. Whilst other breweries Burtonise their water we use water from source, and we still have our cooper’s who refit and replace our 264 Unions as they need it. We only use the finest English ingredients and have often used the same suppliers for generations, they like us are proud of their Pedigree.
So whilst other brewers may use marketing gimmicks and logo’s to sell their brands we at Marston’s™ remain faithful to the words from 1899 that “cricketers to carry the colours of the firm to victory” which they have! Our recently renewed sponsorship of the English and Wales Cricket board in this successful Ashes winning year has resulted in even more people enjoying more pints of Pedigree™.
